Instant Business Plan

So...you decided to become an entrepreneur. You've got everything you need, right?

• Killer product or service? Check!
• Great website? Check!
• Presence on Facebook and Twitter? Check and Check!
• A solid marketing strategy? Ummm...
• A plan for your business? Well...no...not yet

Does that sound familiar to you? It did to me when I started my training business several years ago. I thought that if I had great material and did a phenomenal job of presenting my programs, the word would get around and I'd be booked solid with new clients begging to have me train their people. In reality, what happened was devastating.

Expertise is Not Enough

You see, I had the materials and I was a great trainer, but without a plan, I didn't know what to do first. I tried several different approaches: cold-calling, internet marketing, social media...you name it, I did it, and I spent all my money along the way. I even called friends of mine who owned companies and asked them to hire me to come train their people. One of the worst experiences I remember was the day I called a long time friend to offer to come in and do some training for his sales staff. His response? "Jerry, I'd love to hire you...but what are your credentials? Who could vouch for you? What have you done? Why should I hire you?

That's when it hit me like a ton of bricks: I was going to have to figure out how to make this venture work, or I was going to have to go get a ...*gulp*...job.

When the Student is Ready . . .

Fortunately for me, that's about the time I met Joel D Canfield, an author, speaker and business coach. When I told him my story, Joel's first question was "Do you have a business plan?" I wasn't sure how to respond. I mean, I knew that planning was important, but I had a pretty good idea in my head of where I was going and what I wanted to do. After all, weren't written business plans just for helping you to get loans or to raise venture capital?

Joel seemed pretty sure of himself, though (when you meet Joel, you'll discover that he is, indeed, pretty sure of himself!) Reading the testimonials Joel's clients had written at his website made me feel confident that he knew what he was talking about.

I told Joel that no, I did not have a business plan. I told him I didn't really see the point, since I was the only one in my business, and I knew what I wanted to do. Joel then asked me a series of questions I'll never forget.

This was one of those conversations that you remember for a long time. I realized, at that very moment, why nothing was working the way I wanted it to in my business. It was because I had no idea how I wanted my business to work!! That was a huge epiphany for me, and it literally changed the face of my business.

Git 'er Done

Joel recommended that I immediately formulate a written business plan, one with specific objectives, but I still put it off. I was overwhelmed by the idea of all of the research and work that would have to go into writing the plan. After all, I was used to thinking of a business plan as a large volume, 30-40 pages of carefully researched and written business language, and I had no idea where to begin. Several months went by, during which Joel and I became business partners in several ventures.

Finally, I confessed to Joel that I still had not got around to writing a business plan for my own venture. Joel smiled and said he'd be glad to help. I agreed, and asked him when he could schedule a couple of days for the project. After all, I thought, writing a business plan would take at least that long. Joel chuckled and said that a couple of days wouldn't be necessary, that we could actually get it knocked out in under three hours!!

I was floored! How, I asked, were we going to research and write a 40-page business plan researched and written in under three hours?

The Canfield Kennedy Difference—
The Instant Business Plan

"We're not," Joel said. "We're going to write you an Instant Business Plan."

And that's exactly what we did...

Over the course of three hours, Joel walked me through a process, step-by-step, that resulted in the creation of a clear, concise plan of daily, weekly and monthly activities that have created incredible results in my business, and it all fit on one page! My productivity went up at least ten-fold, and, best of all, I started seeing results!

Yes, It Really Works

Why the sudden increase in productivity, you ask? How could a simple, single page document make such a difference in my business?

The answer is simple: I now I had clarity of purpose, backed up by concise, easy-to-follow steps that I could take every day to get results.

I was so excited by the change this had on my training business that I told Joel, "We have to show other people how to do this! I know there are thousands, if not hundreds of thousands, of entrepreneurs, small- and home-based business owners that are floundering just like I was, simply because they lack a clear, simple, concise action plan!! This process is incredible, and we have to share it with people right now!!"

Joel agreed, and we set about trying to figure out the best way to bring this process to the most people we could, based on the limited time we have available. We came up with 3 great options that we are confident will accommodate the schedule and budget of any entrepreneur who wants to take their business to the height of achievement. Here they are:

A Plan for Each of You

The 'Ivana'

This is it: the absolute best way for you to have a clear, concise, targeted business plan in less than three hours. Joel and I will schedule three solid hours, at a time that's convenient for you, and we won't quit until we've helped you create a compelling vision, an exciting mission, and the goals, strategies and actions to turn them into reality!

During this three-hour intensive, you'll:

• identify your one true objective, your vision for the future of your business
• identify your target market and create a plan for reaching them.
• determine what weaknesses you have and what challenges your business faces, and build an effective strategy for overcoming both.
• put action items in place that will keep you moving forward, even on the days when you feel like giving up.
• decide what activities are better delegated to others (or even the ones that can be left undone).
• identify your unique selling proposition (USP) and develop a system for communicating it to your prospects.

In other words, we're going to help you analyze your business from the inside out so that you can find the keys to your lasting success. And this won't be some dry lecture where we talk for a couple of hours about our ideas, then send you away to write the plan on your own...we'll be engaging you in a conversation that will lead you to conclusions about your business you may never have realized before!

When we're done, you are going to have in your possession a single page (okay...maybe two...but no more!) that will literally change your business forever.

Now, as if that wasn't enough, you're also going to get a free one-year membership in the Business Heretics, a private online community of people who think a little (OK...a lot) differently about business. What's a Business heretic, you ask? This video covers it. As a Business Heretic member, you'll get all of the following:

• a free electronic copy of Joel's book The Commonsense Entrepreneur (required reading for anyone in business for themselves)
• a free copy of my audio program Motivation 101: Five Steps to Activate Your Potential In Any Economy (guaranteed to get you out of the slump and into a state of massive action)
• free 'on-demand' coaching from Joel and Jerry via e-mail (you send us a question, we respond within 24-hours).
• full-length video of our live event The Time Is Now 11:59: Heretical Thinking for Tomorrow's Business
• full access to the Business Heretics Forum, an online community of like-minded heretical thinkers.
• more benefits than we can list here, so they're listed somewhere else

And, just to make completely sure that you get your money's worth, we're even going to throw in a couple of hours of free administrative help from our very own Sue Canfield, the Awesome Assistant. Sue is the best of the best in the world of virtual assistants. In fact, she's so good that other VAs come to her for training!

Now, I know what you're thinking: this is going to be expensive. And, truth be told, it's not cheap. Joel and I normally charge $250 per hour each for our coaching. The Business Heretics annual membership is a steal at $175. And Sue's services normally go for $50 per hour. So, we're talking about a value of well over $1200, and that's not some made up number that we invented to make the real price look good...we actually have customers pay those prices on a regular basis!

But here's the thing: we want as many people as possible to be able to take advantage of this program because we know how life-changing the process can be, and because we know that the more businesses succeed, the better off we all are, and that business owners who take the time to write a business plan have a much better chance of surviving and thriving.

So, we're offering all these services as a package for just $500!!

Truthfully, I don't know how many people we're going to be able to offer this to...probably no more than 20 per month due to scheduling of other projects and prior commitments (and the fact that we haven't been able to clone ourselves...yet!). So if you want one of these spots, I'd suggest you move fast.

Of course, if you miss getting your spot, there's always:

The 'Oprah'

The IBP workshop is Joel and me live, via phone and the web, working with a group of entrepreneurs at the same time to walk them through the process of writing an Instant Biz Plan. We'll be scheduling one workshop per week to start, and we're forced to limit the size of each workshop to 10 participants.

I know, that sounds really small and these are probably going to fill up fast as well. But honestly, any more than 10 participants per class would make it impossible to give each of you the attention you deserve.

We'll be scheduling three hours for the workshop, but we'll stay on the phone until every last question you have is answered, however long that takes. The goal is the same as the one-on-one: by the end of the program, you will have in your hands a complete, clear, actionable plan of attack for your business that will allow you to immediately begin working toward your goals.

And here's an added bonus: in the workshop setting, you'll have the opportunity to meet and interact with other entrepreneurs who are going through the same process, many of whom are facing the same struggles and challenges in their own businesses, as well as folks who've already been through them. In other words, you get to participate in a Master Mind of like-minded entrepreneurs who will be able to ask questions and give advice. You'll be part of a team focused on helping you succeed!

And your group interaction doesn't have to end at the conclusion of the class. At the end of each class, you'll have the opportunity to participate in a follow-up program at no extra charge. If you decide to participate, you'll be randomly assigned an accountability partner who you will stay in contact with once per week for the next four weeks. You will have the opportunity to share your successes and challenges and to brainstorm ideas for helping each other overcome them. You'll also be keeping each other in check, making sure that each of you is sticking to the plan you created.

Now, I know what you're wondering: if there are an odd number of people in the class, how will we divide it up? Easy. If we have a class with an odd number of participants, we'll draw one name at random, and Joel or I will be your accountability partner during the four-week follow up.

As if that wasn't enough, you're also going to receive a 3-month subscription to the Business Heretics membership site, with all of the benefits of membership listed in the "Ivana" Package.

The 'Suze'

This is our most basic offer, designed specifically for the 'do-it-yourself'-er or for the new business owner on a tight budget. You get all the content from the live courses, condensed into an easy-to-read manual and exercise book. If you follow the outline closely and actually do the exercises, you'll have a clear plan of action in no time flat!

This self-directed process has everything you'll need to get your business where you want it to be: generating income for you and your family and creating the wealth you dreamed of when you decided to go into business for yourself. And, just like in the live courses, Joel and I will personally review your completed plan and make appropriate suggestions and comments. We'll even answer any questions you have during the process via email. That's how badly we want you to succeed!

You get all this for only $50!! What a small price to pay for taking your business to new heights.

And, if you decide that the task is still too much for you, you can apply every dollar you paid for the self-directed course to either of the other two options...and keep all the materials from the course! We're also going to throw in an electronic copy of Joel's fantastic book The Commonsense Entrepreneur (a must read for everyone who is in business for themselves), and a digital copy of Jerry's audio training program Motivation 101: Five Steps to Activate Your Potential in Any Economy, complete with a workbook and bonus materials.

If you bought all this separately (the Instant Business Plan course, the email coaching, the plan review, Joel's book and Jerry's audio), you'd pay around $200. But you'll get all this included, just for buying the IBP course! That's $150 in freebies!

Still Have Questions?

Of course you do. It's a big idea, whether you still think you need a 40-page tome, or whether you accept that a single page, hammered out in a couple hours, can change your business forever.

Download our free report 6 Mistakes That Could Destroy Your Business . . . and How You Can Avoid Them and get the skinny on how a business plan really is the answer to the challenges you've been stuck on for, well, how long has it been, now?

This report covers these common (and deadly) business mistakes:

1. Not knowing what success looks like—and whether you've achieved it
2. Thinking you have to know it all, and do it all, by yourself
3. Not having a clear picture of your business challenges and their solutions
4. Not knowing who your target customers are or how to find them
5. Losing momentum when results aren't obvious
6. Not having a Unique Selling Proposition

Oh; it also covers the solutions.

When Do You Plan on Succeeding?

We're looking forward to working with you!